As anyone who uses the Google Play Store knows, there are many apps from all different languages available to practically anyone, regardless of the country they live in. But of course, if you can’t read the description, then how will you know what the app is about, and if it’s worth downloading?
Google has been struggling with this since they launched the Play Store. As the web continues to become a more globalized entity, translation is becoming more and more necessary. Google Translate has already been a popular online tool for fast (albeit, not completely accurate) translation, and it seemed only natural for Google to get around to adapting the technology to the app store. It seems, however, they have started doing this with increasing regularity for their apps.
If you land on an app listing in another language, you might see the Translate bar right above the description. It will read, “Translate the description into [LANGUAGE] using Google Translate?” In this example [LANGUAGE] is replaced by whatever your default language happens to be. If you click the translation option, the bar then reads, “Translate the description back to [LANGUAGE].” Here, [LANGUAGE] is the original one the description was created in.
The Play Store app started doing this back in November, but this is the first time we’ve noticed the option showing up as part of the Play Store online. Chrome users are probably used to Google Translate bars popping up from time to time, but this change makes the store more usable for users of any browser.
However, once again, this is utilizing machine translation so the results are not always going to be that accurate, especially for most non-European based languages.
That is why Ackuna is especially helpful for app developers to provide accurate, human-translated content right off the bat. By utilizing Ackuna, app creators don’t have to rely on a machine-base translation supplied by Google Play to reach out to more language groups. They can simply upload their files to Ackuna, and receive back crowdsourced human translations for free, before submitting their apps to Google Play. This ensures a level of quality not available from Google Translate.