Business is War
As any business owner may tell you, competition is like going to war against your enemy. You’re both vying for the same customers, and you’ll do anything it takes in order to get them to order from your business over your competitor’s.
Since business is like war, companies often use espionage and “spy tactics” to get information from their rival company. Whether it’s a secret shopper going to other stores to find out product prices and store layouts, trying to corrupt individuals on the inside, or leaking private information that is damaging to their image.
As we discovered this week, the translation business is no different.
Our professional translation company, Translation Cloud (formerly Translation Services USA) is a highly competitive and technological company that has ranked as one of the top 10 translation companies in 2012. For this reason, I guess we are a target for other translation companies who are either looking to copy our business model, or try to take over our satisfied customers.
I guess that can be taken as flattering in a way if it wasn’t so backhanded.
This week we received an influx in calls and quote requests from competitors, looking to obtain private company information from our sales reps while posing as potential customers. While this isn’t illegal by any means, it is certainly “shady” as it involves deceit, and it takes away time and attention from serious customers.
Since that is the case, I decided I would write this post to “call out” those shady operators since the internet has granted me the opportunity to do so with this blog.
Here are the latest “spies” and their companies that have attempted to infiltrate our business*:
Elvira Ganușceac Agentia Tradutex www.tradutex.ro
Julieta Tobetranslated www.tobetranslated.com
Sam Li CCJK Technologies www.CCJK.com
Daria Golchenko Aspect-Ukraine www.aspect-ua.com
Adel Osuol Legal Translation www.osuol.net
*Hyperbole for entertainment purposes only