In an effort to expand the reach for its sellers globally, eBay is now incorporating an third party translation app for its listings. The app lets sellers translate item listings and descriptions on eBay for use on several of its associated national sites.
The site offers two translation options, machine and human. The more basic machine translation is a computer generated translation, similar to Google Translate. However, this more often than not, will provide a translation that is not 100% perfect, hence the lower cost.
For a higher rate, sellers can choose to go with the more expensive option which uses human translator services to provide a professional and grammatically correct translation. While this costs more, it may be more beneficial in the long run since many people may feel apprehensive about purchasing from a seller with a poorly translated item, as they may fear it is not a trustworthy source.
Machine translations are charged by the listing, while if a ‘real’ translator is used, their work costs a set amount per word.
Before you can use either option, you must subscribe to the service. It costs nothing to create an account, rather users only have to pay for items they have translated, which means you can pick and choose which items you would like to get translated. This is incredibly useful, particular if some items lend themselves more to certain language markets than others.
This translation option is in line with eBay’s aim of convincing its sellers of the benefits of getting their items listed in various other countries, and offering options for international delivery. As we are aware, globalization and translation of the internet is now at the forefront of e-commerce. Numerous apps are being developed that tackle this translation issue in an innovative and effective way. Translation Cloud app for Facebook is one such application for translators that allow them to sign into their Facebook account and get paid to translate content at their convenience through PayPal.