First, I’d like to apologize for the pun in title of this post. For some reason, I really love bad puns, and can’t stop myself from making them, even though I’m pun-ished for it later (pun intended). I promised I would stop making these horrible puns. I did not deliver on that promise.
Watch the service announcement from RIM CIO, here
For the past 3 days, BlackBerry service has been out for millions of users, not just in the United States, but also across Europe, the Middle East, Africa and India. While users have been able to still use their phones to make calls (like anyone does that anymore), internet and email services have been disrupted.
Today, Research In Motion Ltd., the Canadian company that makes the phones, posted a statement saying that services are getting better, although service still seems to be out in the United States.
So what caused this widespread outage? Research In Motion said a crucial link in its European infrastructure failed Monday, and that its backup also failed. Although the underlying issues have since been repaired, the system has built up a backlog of emails and messages that need to be wound down. The company claims all of the emails that were sent during the outage will still be sent as soon as service returns to normal.
While it’s acceptable that man is fallible, and therefore anything he creates, even technology, is fallible as well, this couldn’t have come at a worse time for RIM. Since Apple and Android entered the market, BlackBerry phone sales have been decreasing at a staggering rate. Not to mention, the company has had system outage problems numerous times in the past few years. This latest wound in the company’s reputation will send the competition into feeding-frenzy, vying for their customers by targeting their lack of dependable service.
Will this squash BlackBerry? I guess we will have to wait and see.