Ask any e-commerce business and they will tell you, one of their main concerns is how to encourage their customers to follow through with their online transactions. Most occurrences of dropped transactions take place anywhere from the beginning of the purchase process of adding items to the shopping cart, through to the final check out phase.
Web traffic programs such as Google Analytics have been created to try to give website owners some information about where their potential clients abandoned their transaction, in an effort to try to pinpoint how to stop that from happening. One explanation for many abandoned transactions seems to be quite simple and basic: Language.
As internet users around the globe continue to expand exponentially, English language only websites are limiting their client base. According to Lionbridge research, customers are twice as likely to complete online transactions if they can access information in their own language.
One company, GeoFluent, claims they can help this dilemma by providing a real-time multilingual chat translation, where English speaking agents can engage customers in multiple languages. This allows for instant translation of content. With that kind of support available to potential customers, that equates to many more completed transactions.
The way the company explains it, GeoFluent is a translation platform that instantly translates communications such as online chat sessions and web pages into multiple languages, turning English speaking agents into “global communicators,” allowing organizations to engage and support customers in global markets, “while reducing dependence on in-country support staff.”
As a small website owner, what better service could there be than to have a team working around the clock, able to assist foreign-language customers who want to order from you?
To read more about GeoFluent, click here.