Charles Duncombe, director of the Just Say Please group, which runs travel, mobile phone and clothing websites says that even a single spelling mistake can reduce online sales of a product by half.
A test conducted on one of the company’s own websites measured the revenue generated per visitor, with and without a spelling error on the page. The results showed that the revenue doubled after the mistake was corrected.
Nowadays, online fraud runs rampant on the internet. Spelling errors on websites can lead to concerns about credibility. If there are any concerns about credibility, usually more often than not, customers will end up shopping elsewhere.
If we take Duncombe’s findings and apply them across the web, it’s easy to see how millions worth of business is lost due to simple spelling mistakes. As Duncombe states, “The spellings of words become important on the internet because the selling itself is done by the written word online.”
This fact, combined with other research which shows that websites in languages not in the visitor’s native language will not receive as much business as one that is translated accurately, leads to the conclusion that professional translation services of one’s website is the logical step to obtaining maximum revenue potential. While automatic website translation buttons installed on websites are a great, inexpensive way to extend your site to people who speak other languages, often they are not 100% grammatically correct, which still can turn many people off from ordering from your site.
For professional website translation services, it is encouraged to seek out reputable companies such as Translation Services USA who specialize in such translation services and whose reputation for quality translations ensures your website will be translated accurately and error-free.